
The YMCA in England is a national movement of autonomous organisations that choose to affiliate together. The YMCA Chief Executives Network is one of the ways in which YMCA leaders work together. Matt Bird Director of Make It* Happen was the keynote speaker at the recent YMCA Chief Executives Network.
"Matt Bird led thirty YMCA Chief Executives through a workshop entitled the "Possibilities of Brand". He challenged us to consider what the YMCA wanted to be known for and to stop "punching below our weight". The YMCA is a complex organisation that struggles to be known for what it does. With Matt's help we were able to identify a number of ways in which we might start to" punch above our weight". Matt's style was to be stimulating and challenging whilst encouraging a wide debate."
Chris Hand, Chair of YMCA Chief Executives Network & CEO of Fairthorne Group















































